# Roger Match

> Roger Match is an SEO & AI Search Content Strategist with a decade of experience in SEO, content and growth marketing. He helps enterprise, SaaS and tech brands get found in Google, cited in AI answers (ChatGPT, Gemini, Google AI Overviews) and read by real people.

Key facts:
- 10+ years in SEO, content and growth marketing, focused on enterprise, SaaS and tech.
- 90+ SEO content projects completed for brands across industries.
- Took multiple personal content projects from zero to 50,000 monthly organic visitors.
- Focus: SEO content management and planning, AEO/GEO strategy for AI search, AI-powered SEO content workflows, on-page SEO and integration with enterprise SEO teams.
- Does not offer link building or off-page SEO.
- Contact: contact@rogermatch.com · Book a call: https://calendly.com/rogermatchseo/30min · LinkedIn: https://www.linkedin.com/in/roger-match-92127519b/

## Pages

- [Home](https://rogermatch.com/): Positioning, how Roger works (Audit, Content & Action, Convert) and credentials.
- [What I do](https://rogermatch.com/services/): The five services Roger offers.
- [About & Contact](https://rogermatch.com/portfolio-and-contact/): Background, industries served and how to get in touch.
- [SEO and AI Search Insights](https://rogermatch.com/blog/): Practical frameworks, each with a free PDF.

## SEO and AI Search Insights (frameworks with free PDFs)

- [The SME Interview Process I Use for SEO and AI Search Content](https://rogermatch.com/blog/sme-interview-process/): The 6-stage process I use to turn subject matter expertise into SEO content that ranks, gets cited by AI and builds trust. Free PDF included. PDF: https://rogermatch.com/downloads/sme-interview-process-roger-match.pdf
- [Better SEO Listicles Start With a Clear Methodology](https://rogermatch.com/blog/seo-listicle-methodology/): The 6-stage framework I use to build listicles that help readers choose and hold up in Google and AI search. Free PDF included. PDF: https://rogermatch.com/downloads/seo-listicle-methodology-roger-match.pdf
- [Should You Refresh, Rewrite, Merge or Leave Your SEO Content Alone?](https://rogermatch.com/blog/refresh-rewrite-merge-or-leave/): AI can update 100 articles in a day. Here's the framework I use to decide which ones to refresh, rewrite, merge or leave alone. Free PDF included. PDF: https://rogermatch.com/downloads/refresh-rewrite-merge-or-leave-roger-match.pdf
- [How I Turn Case Studies Into Discoverable SEO Content](https://rogermatch.com/blog/case-studies-into-seo-content/): The 6-stage process I use to turn case studies into articles people find through organic search and AI answers before they know your brand. Free PDF included. PDF: https://rogermatch.com/downloads/case-studies-into-seo-content-roger-match.pdf

## Optional

- [Full text of all articles](https://rogermatch.com/llms-full.txt)