Search Engine Optimization is the foundation for successful online businesses. Nowadays, having an online presence not optional – if you fail to achieve this, your competition will easily outperform you.
However, there is hope. You can stay one step ahead of them with the right tools and a customized strategy for your business. It may sound simple, but in reality, it is much more complex.
An SEO Specialist will be your guide on this challenging journey through the search engine results pages.
Essentially, an SEO Specialist will analyze, implement, and create on-page and off-page SEO strategies to help your website rank higher in search engine results.
This will bring exceptional results to your business, including improved conversion rates and increased organic traffic. Without further delay, let’s explore this topic in more detail.
What Does an SEO Specialist Do?
An SEO Specialist will take your website and analyze it from the bottom to the top. Based on this analysis, the SEO Specialist will make the necessary changes to rank higher in the search results.
Of course, this is the simple version of the duties of an SEO Specialist. Page optimization is much more than simply looking at the things that don’t work. It’s necessary to perform a thorough analysis in order to understand what’s better for the website.
In this case, looking at the competitors will provide a more profound point of view to understand the best course of action for a certain website.
But there are other factors that also influence the decisions of an SEO Specialist, such as identifying the users’ intent and conducting data-driven campaigns to increase the visibility of a website.
How To Become an SEO Specialist
Optimizing a company’s online platforms requires deep knowledge of SEO best practices. This knowledge can be acquired through various methods, so there isn’t a “linear path” to becoming an SEO specialist.
First of all, there are four fundamental skills that every SEO Specialist should have:
- Basic principles of Google and how it works;
- Knowledge of SEO ranking factors;
- On-page SEO;
- Off-page SEO.
It is possible to get all the theoretical knowledge you can about these topics, but, at the end of the day, practice makes a master.
Clearly, there are thousands of online courses that you can follow to start. If you are just beginning in the wonderful world of SEO, I highly recommend going straight to the direct source: Google.
There are dozens of different search engines, but it is not a secret to anyone that Google is the absolute king of them all. First, you learn what Google likes; then, you learn how to balance this with the readers’ needs.
But when the moment comes to employ your knowledge, you, as an SEO Specialist, need to think about the user above everything else. That’s precisely why out-of-the-box thinking is so important in digital marketing.
Is There an SEO Specialist Certification?
So, do you need a degree to become an SEO Specialist? Well, based on my experience, you don’t. Even though I have a marketing degree myself, there’s something more important when it comes to SEO: being a problem solver.
But this doesn’t mean that you don’t need something to prove your knowledge more than just your experience (if you have any). Needless to say, there isn’t an established professional standard in SEO.
Nonetheless, there are various reputable sources in the field offering SEO certifications, such as Moz and Google Analytics.
| Did you know? Moz is one of the biggest and most reliable voices in the SEO industry. You can learn more about their SEO certification here. |
SEO Specialist Job Description – What You Need to Know
Imagine that you learned enough about SEO, and now you feel you are ready for a challenge. The moment you start browsing through LinkedIn or other job search websites, you’ll see hundreds of job descriptions for SEO Specialists.
They usually look like this:
Sadly, most of these jobs are not aimed at freshers. But do not despair – understand the structure of the job description for an SEO Specialist and try to improve the points you believe to be your weakness.
How Can an SEO Specialist Help You?
Your business needs visibility. As I mentioned before, SEO is not optional these days. But you need more than just having an online presence – your audience needs to know you.
Audiences are tricky to convince. An SEO Specialist will tell you everything you need so your audience finds something additional in you. From my point of view, SEO goals transcend the main commercial intent behind them.
That’s why you are looking for an SEO Specialist and not an SEM Specialist. You want something organic because that’s exactly what your business needs.
Let’s Power Up Your Business Potential
The time to unleash your business’ true power has arrived. You’ll be one step ahead of your competition and one step closer to your audience.
I will employ all my knowledge to create On-page SEO strategies so your users can find in your website more than just products or services – they’ll witness value, resources, and content that’s worth paying attention to.
Also, if you want to become an SEO Specialist, there’s no better day to start than today. I know this might sound a little cliche, but taking action is the best way to change the course of your life.
If you have an inquiry or doubt, don’t hesitate to contact me with no obligation. One way or another, all good SEO specialists should have the ability to answer questions clearly and efficiently.
FAQ
Is SEO Specialist a Good Career?
If you are passionate about digital marketing, SEO is one of the best career paths to follow. If not, you might have a hard time dealing with stress and new trends in the industry.
Does SEO Pay Well?
It depends. It pays better in Europe and the United States. Don’t let this be a barrier for you – if you are good enough, you’ll find your way through good clients and companies.
Does SEO Still Work?
It still works and will work for years to come. Optimizing your website will be more relevant every year that passes, so don’t skip on SEO!